Sunday, 22 October 2017

Dear ghd...

Sunday, 22 October 2017

Dear ghd...


This blog post is coming from a place of anger, of sadness and despair. It is a response to ghd's new heat tool the "Hair Contour" and the subsequent marketing that has accompanied the product.
 "Contouring is the latest phenomena in beauty and ghd has taken this method into hair styling – a new way of crimping at the roots for low commitment hidden volume and personalised looks to flatter face shapes." 
-ghd website-

What I Found...

When I stumbled upon this latest trend, I was stopped in my tracks. I couldn't believe what I had seen, or understand why it was featured on "arguably the most influential haircare brand on the planet" 's Twitter and Instagram feeds.



I instantly took to my keyboard to question this global hair brand on why they thought it was appropriate to create hair looks based on the hair patterns of the people they continue to exclude from their marketing...
 (I am yet to hear a response.)

I was sick of indirect tweeting about brands in order to get something off my chest. I was sick of not naming names in my blog posts in fear I would tarnish my own reputation and relationships with brands.

So here we are...


The Problem

The Independent covered the product launch in their online newspaper:


A look that’s attempted to break into the mainstream pretty much every decade since – think Britney and Christina Aguilera circa 2000 – here we are, in 2017, and crimped hair is officially back in vogue.

The ghd website describes the "Hair Contour" tool as their answer to 80's style.

 "This season we are big on texture, with 80s-inspired looks taking centre stage on the catwalk. In response, we proudly present the new ghd contour™ professional crimper. "
.............

..."big on texture"

This season "texture" is in! Woo! But unfortunately for me, it is "texture on Caucasian people" that's "in"
According to ghd's Instagram page, ghd's website, ghd's marketing choices and ghd's PR choices, ghd is a brand exclusively for white people, even when the hair trends they are portraying as "fashionable", exclusively and naturally belong to people of colour.

"a new way of crimping at the roots"

Just the roots, yeah, ghd?...







This was the featured image for the previously quoted Independent Newspaper article. 




Is this Marc Jacobs all over again? 

Remember New York Fashion Week 2016, when Marc Jacobs was accused of cultural appropriation? Jacobs sent models - including Gigi Hadid, Bella Hadid and Kendall Jenner - down the runway in multicoloured dreadlocks. 



“I don’t really think about that,” he said. “I take inspiration from every culture.
“Style comes from clashing things. It’s always been there — if you’re creative, if you make food, music, and fashion, whatever, you’re inspired by everything. It’s not homogeneous. Different cultures mix all the time. You see it on the street. People don’t dress head-to-toe in just one way.”
He went on to insist that Rastafarian culture hadn’t been an influence and that the look was inspired by Lana Wachowski, who recently starred in one of Marc Jacobs’ campaigns, as well as 80s icons Boy George and Marilyn. 



Is it too radical to dare say that this is the modern, hair version of black-face?


Where do we go from here?

I believe there are two issues at large here. Number one being the identity theft/appropriation of afro hair and texture without credit or inclusion of the afro hair community by ghd. This includes the idea that a hair type that naturally occurs in a large percentage of people, could be seen as "trending" or "fashionable" but only on someone of a contrasting skin colour. 
Number two, is the lack of representation of POC within ghd's press imagery, social media imagery and marketing. I indirectly mentioned ghd within a previous blog post when discussing the lack of diversity within the blogging industry. Ghd do not make enough effort to represent bloggers of colour within their press events and campaigns. I find that the outcome of this exclusion just becomes highly ironic and even laughable - ghd wish to mimic my naturally- occurring curl pattern and texture whilst totally excluding me from their brand.


How many times are curly-haired and afro-haired men, and specifically women, sold the idea by our peers and by hair companies that we need "frizz control" and to "tame those curls"?

"Messy hair! Frizzy hair!"
Our natural curl patterns and textures, have thus far, been a way to brandish our appearance as messy and undesirable. According to the hundreds of TV and magazine ads I grew up with in the UK, it's swishy, shiny, Pantene hair that is seen as attractive and acceptable.
Our hair texture has never been celebrated the way that ghd is now celebrating "hair texture" on Caucasian models.  

I would love to know your thoughts on this subject. This topic is very fresh, and after doing my own research, I have failed to come across any similar articles. I hope that with this post, I can start a conversation that may help brands to do better in future. 


Eb x

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Wednesday, 18 October 2017

#BHM | My Top 10 Mixed Race Bloggers

Wednesday, 18 October 2017

#BHM | My Top 10 Mixed Race Bloggers



I have recently been addressing some important topics on my social media and blog, such as race, diversity and embracing myself. I am proud to be one of the few curly-haired, mixed race Bloggers/YouTubers. 
When I first started blogging back in March 2016, I would straighten my hair for blog shoots and try to westernise my appearance in order to fit in with the beautiful, swishy-haired bloggers I had come to know. 
Within the past year, I decided enough was enough, I wanted to embrace my afro-heritage more than ever. This was one of the best and most significant moments of my life. 
With Black History Month in full swing, I thought this was a great time to share with you the mixed-race women who inspire me:


My Top 10 Mixed Race Bloggers



This Essex-born beauty oozes confidence and style as second nature. I love keeping up to date with Charnelle via Instagram (especially when it's filled with her holiday snaps!)



When I think of Elie, I think of her beautiful freckles, enviable travel snaps and amazing selfies! This London gal writes super thoughtful blog posts, complimented by an amazing lifestyle/beauty/fashion Instagram feed. 



Goodness, I love this woman! I only discovered Courtney this year, but I must have scrolled through at least 2 years worth of photos on her STUNNING Instagram timeline. Whether I am watching her Instastories coverage of NYFW or lusting after her beautiful dresses, this ray of American sunshine makes me ashamed of the black in my wardrobe!



Samantha is a brilliant YouTuber, Fashion Blogger, Mother and Wife! I am constantly lusting after her effortless expertise when it comes to styling her home and her collected, calm, chatty videos. 



I found Ghenet's account through other Blogger's pages, and I am so glad I did! This smily beauty oozes so much style and happiness. I love her perfect ratio of fashion pics, to cat pics, to food flat lays on Instagram!



Lesley has a huggee following on Instagram and it's not hard to see why. I find it hard to scroll through her feed without feeling inspired. 

7. Kumbearxo


Kumba is not only an amazing blogger, but a lovely person too! She puts together such easy, wearable outfits and takes a mean interior shot too ;) If you are looking for things to see and do in Scotland, head straight to her blog, she has you covered! 



Ahh this girl! Eva is one of the most beautiful people I have ever *not yet* met, on the inside and out. I liivvee for her chatty Instastories and look forward to her YouTube videos. Although we haven't known each other for very long, she is so supportive of me and I appreciate it so so much!
P.S. This girl rocks a baker boy hat like no one else! 




Nikita rocks the stylish street style perfectly. Her Instagram aesthetic is gorgeously curated in a minimalist style. She deserves way more followers!



This beautiful, Belgian influencer has only recently crossed my path but I fell instantly in love with her feed. Sainabou loves to travel and her pictures show it! I can't wait to see what is coming next...!

...........................


I'm sure you'll agree, these gorgeous gals create some amazing content. Give these wonderful women a follow! If I have missed anyone out, please send their blogs/Instagram's/YT Channels my way so we can continue the support!

Eb x
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Sunday, 1 October 2017

London Fashion Week Festival 2017

Sunday, 1 October 2017

London Fashion Week Festival 2017


Hey Guys, 

Last week, I was kindly invited by Newby Teas to be a VIP Luxe guest with them at London Fashion Week Festival 2017!
Held at The Store Studios, Strand, this huge bi-annual event ran over four fashion-filled days!
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Wednesday, 27 September 2017

Chocolate Making Workshop with Red Letter Days

Wednesday, 27 September 2017

Chocolate Making Workshop with Red Letter Days


Hey Guys,

This week I had the pleasure of attending a tasty event courtesy of Red Letter Days UK. Be prepared for this drool-worthy post, enough to summon your inner chocolate-demon for a quick trip to the local supermarket!
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Sunday, 24 September 2017

5 Tips For Styling Black

Sunday, 24 September 2017

5 Tips For Styling Black


Hey Guys, 

Styling all-black outfits is never easy. You don't want to look like you're heading to a funeral but your inner Wednesday Adams screams "Yes, yes!" - which can be problematic. 
But no worries, I'm here to provide you with just a few small, simple tips which can help your inner rock chick loose!
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Sunday, 17 September 2017

Five Guys Named Moe the Musical | Review

Sunday, 17 September 2017

Five Guys Named Moe the Musical | Review


Jazz, Sass, Calypso, Dance, Live Band, Spirit, Fun, Energy...

I could only be talking about the latest musical to hit the centre of London - 

Five Guys Named Moe!

This Wednesday, I was invited down to the press night for this amazing new show - little did I know, it would be a show I won't soon forget!
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Saturday, 16 September 2017

Blogger Event: #Fellowesonthemove

Saturday, 16 September 2017

Blogger Event: #Fellowesonthemove


Hey Guys,

Last Friday, I was invited to an exciting event:


Viking, the office supplies store, has teamed up with Fellowes with the introduction of the Sit-Stand Desk
Us bloggers were invited down to enjoy a healthy workshop event including a smoothie making activity, a "desk fitness" class and even a massage session! 

Keep reading for all the details from the day and to discover more about the Sit-Stand Desk!
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Sunday, 3 September 2017

My Favourite Fragrances

Sunday, 3 September 2017

My Favourite Fragrances

Flat lay image of Ghost Deep Night perfume

Perfume - the invisible accessory.

Fragrance is so important to me and can really be the final flourish on an amazing outfit. Not only is it nice to smell nice, but it's also a way to remember people, moments in time and happy memories. 
You know that feeling when a whiff of the perfume you wore throughout your teens brings all those memories flooding back? Or when you smell the perfume or aftershave of a loved one and it makes you feel safe, warm and protected? 
The right perfume can even give you a confidence boost and equate to a different identity with each spritz. Scents are incredible!

In this post, I will be talking you through my most worn fragrances. These perfumes are not necessarily the ones you will see all over billboards and magazines, but they have been found over the years and are an extension of me! Most of these have a little story behind them too, so I hope you enjoy!

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Sunday, 27 August 2017

My Problem with the Blogging Industry | Diversity vs Big Brands

Sunday, 27 August 2017

My Problem with the Blogging Industry | Diversity vs Big Brands


I've been putting off writing this post for a while, though it's something I have been thinking about for months. Now I'm ready to share my thoughts. 
One of the reasons was because I wanted to really nail the tone of the post. I do not want to come off bitter or misinformed. Secondly, it could be a highly controversial topic that sparks an important conversation, though, not controversial enough to stop me speaking up!
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Wednesday, 16 August 2017

Taking a Moment to Celebrate Success

Wednesday, 16 August 2017

Taking a Moment to Celebrate Success



Maybe its a quarter of a century thing - feeling as though I'm "running out of time" with a list of goals and dreams that just grows by the day! I know I'm not alone in feeling as though I am "failing" or not doing as well as I'd hoped at this stage of my life. Maybe that's pressure I've put on myself or maybe it's external, societal pressure. Either way it's not good and needs to change! 
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Sunday, 13 August 2017

5 Jobs I Had Before Blogging

Sunday, 13 August 2017

5 Jobs I Had Before Blogging


An image of Eboni wearing pink Primark trousers and a white ruffle H&M top sitting on a sofa at Spring Somerset House

Hey Guys,

We've all been there- that waitressing job that killed your social life, the retail work tidying racks upon racks of clothes that people just chucked into piles. Those jobs we wish to forget and never bring up again... 

(Except for when you want to blog about them and all their horrors to your readers...)

Today I am going to give you a 'lil insight into my working life pre-blogging! At the moment I freelance as a blogger/ writer and actress, whilst working generally in the London theatre industry.

Ever wondered what life in retail is like? Keep reading! 
Starting at age 18, here is my working history; the best and the worst jobs, what I liked (and what I really didn't!) 
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Wednesday, 9 August 2017

20 Ways To Treat Yourself!

Wednesday, 9 August 2017

20 Ways To Treat Yourself!

Image of Eboni smiling into a mirror holding a 7th Heaven Face Mask

Hey Guys,


With 7th Heaven celebrating the 20th Birthday of their amazingg Dead Sea Mud Mask, I was inspired to create a post all about self-love and pampering! And I'm pretty sure about half of these can be done all at once, in the same evening!

20 years on and it’s still one of our best-selling face mask across the globe! Deep cleansing Kaolin Clay is blended with a unique formulation of Crushed Dead Sea Salt, Seaweed and Lavender Oil. Skin will be nourished and soothed, leaving it feeling incredibly smooth and with a healthy glow. 

Image of Eboni smiling at the camera holding two 7th Heaven Dead Sea Masks

20 Ways To Treat Yourself

1. Give yourself a manicure or pedicure.
A classic treat learnt from all those Mizz Magazines and Sabrina Secrets! Keeping on top of your nail maintenance not only makes you feel good and put together, but is excellent for your nail health in general! Regular files and trims are great, add a splash of fabulous colour and you're on to a winner!

2. Pamper evening - Bath Bombs and Face Masks
There's nothing better than a Sunday Soak in the tub with the latest LUSH bath bomb fizzing around. Take some time to yourself, light some candles and unwind! Once those pores open up, a face mask is the perfect treat for your skin (maybe even add some cucumber slices to make it legit!) 
Used weekly, mud masks optimise your daily cleansing routine to keep skin super clean and less prone to blemishes and uneven skin tone.
7th Heaven are great for a Mud Mask, however, if you're like me, and really enjoy that feeling of a peel-off mask, 7th Heaven have got ya covererd too! This Dead Sea Peel-Off Mask is just as effective as it's muddy sister (but a lil less messy!) 

3. Make a plan for the weekend

Making weekend plans early on in the week gives you something to look forward to! Whether that's a Saturday night takeaway or drinks with friends, having that "light at the end of the tunnel" can really help that week sail by.


Image of 7th Heaven Dead Sea Face Masks

4. Visit an Animal Shelter
I love, love, love dogs! Head to your nearest animal shelter and spend some much needed R&R time with the gorgeous pups and cats. My local centre is Battersea Dogs and Cats Home
By visiting Battersea Dogs and Cats home for just £2, you're not only treating yourself, but you are donating time and a small donation to a greater cause, which is amazing in itself!

5. Indulge in a 'lil TV series or movie marathon!
Ask some friends for a TV show or movie recommendation, set a few hours aside, whip up some popcorn and have a great time getting lost in a new world! I love being able to forget about my own problems for a while and invest in someone else's - Jess or Dean Rory who's it gonna be?!? :p 

6. Read an interesting and uplifting blog article
There are so many amazing, wonderful, beautiful blogs out there and whether you are a blogger looking for inspiration or a reader looking for something new, there is a blog for everyone - seriously! Have a look through some Twitter or Instagram hashtags such as #FBloggers (if you're craving some fashion inspo) or #Bbloggers (if you're after some make up advice and reviews) or if you're really not sure #BloggingGals and #TheGirlGang are perfect! 

Image of Eboni laughing at the mirror whilst holding cucumber up to her eyes

7. Buy a seriously decadent treat
You know what I'm talking about - the goooood stuff! 
I'm not gonna sit here and preach chocolate bars to you. You know what you like, go get it tiger!

8. Pretend to be a tourist in your local area
Leave your everyday cares behind and walk around the park or museums etc, as though it’s the first time you have ever visited. You're sure to stumble across something new! A lot of places in the UK have lot's of pop up things for different seasons to explore. I love London in the Summer and Winter for all the themed pop-up activities! 

9. Buy yourself a new outfit...
...or at least a new accessory!
Online shopping - the best and probably the worst thing to happen to the internet! It's so easy to get lost in the sale section of Boohoo or ASOS Marketplace. If you've been good with your cash and can spare a 'lil sumn' sumn' , have a peek in some shops or online for a new treat to spice up your wardrobe! And if you are on a tight budget, visit thrift stores or charity shops. My fav is the East London Thrift Store.


Eboni peeling a corner of the 7th Heaven Dead Sea Face Mask


10. Do something nice for someone else
It's mutually rewarding! When we carry out random acts of kindness, we feel a warm glow inside. 
Buy your co-workers a sweet treat, buy a copy of Big Issue, donate to someone's Go Fund Me or Kickstarter, promote another blogger on your Twitter page or simply cook dinner for a loved one.

11. Give yourself the gift of learning something new
Stimulate your brain by reading or hearing about a totally new topic. I love using the Duoingo app! It's free to use and you can learn a whole new language within a few months! It's also super fun to play all the little games! 
Or maybe you've always wanted to know how to knit or sew? How about brushing up on your photography skills? There's a YouTube tutorial for everything these days!

12. Learn how to cook a new dish 
This is a fun one that can be combined with number 10! What's your favourite meal to eat out? Do you think you could recreate it at home? 
Home-style Nando's anyone? hehe!



13. Have an early night, just because you feel like it 
Put off the chores, errands and to-do lists until tomorrow, and just get into bed with a good book or film. We all deserve that from time to time.

14. Take a nap
So many of us are sleep-deprived, so 20 minutes spent napping in the afternoon may be just the refreshment you need.

15. Make yourself an uplifting playlist 
Download some of your new favs (and some oldies for good measure) and create some playlists. I love having one for "journey to work" or "before an audition" or "before bed" etc. And don't forget "before a party"! 

16. Buy some new bedlinen...
... or at least change your sheets. It will make you feel nice and relaxed at bedtime.


17. Buy your favourite flavour of ice-cream on your way home from work/school
Who says pampering and treats are for weekends only? Pop into your local supermarket and grab a tub of your fav icy treat! I love a good caramel ice-cream or I could also opt for a traditional ice lolly -all depends on my mood! 
When you're home, get comfy in some pj's and chow down! And don't think you have to share, because you don't! 

18. Get rid of any clothing that doesn’t fit or flatter you, and go shopping for replacement.
I love a good clearout. It makes me feel refreshed and clears my mind! I especially love sorting through old clothes, re-living the memories attached to them (good and bad!) and donating to charity or selling online. It's a great way of making a little extra pocket money whilst clearing space of things you no longer need! 
If you haven't got time to sell or take things to the charity shop, you could invite some friends over to raid your wardrobe - after all, it's recycling!

19. Burn scented candles
Treat yourself to a scented candle. You could burn it whilst in the bath or in your bedroom curled up with a good book (or blog post!) Candles set the mood for relaxation and that's exactly what you deserve!

20. 
Hot.
Chocolate.


Eb x
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Sunday, 6 August 2017

Surviving Dating in the 21st Century

Sunday, 6 August 2017

Surviving Dating in the 21st Century

A photo of Eboni wearing a white ruffle New Look blouse

Here I am, in bed, at 3pm on a Sunday. Desperately seeking some kind of escape from the world, combined with a strong hangover cure, with just a sprinkle of unintentional therapy....

Gilmore Girls

Ahh, that's better. 

As my left hand reaches towards an open bag of M&M's and I load up the 10th mouthful, I am lulled and soothed by the warm, sarcastic tones of Lorelei and Rory... What an attractive sight, I'm sure you'll agree. Then I realise, it's been a long time since a guy made me feel as good as chocolate + TV does! 
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Sunday, 2 July 2017

Pretty in Pink

Sunday, 2 July 2017

Pretty in Pink


Hey Guys,

Primark. Pink. Parrots!

In today's post, I'm showing you how I rocked an all pink outfit! 
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Sunday, 25 June 2017

THE Gingham Dress of the Summer!

Sunday, 25 June 2017

THE Gingham Dress of the Summer!


Hey Guys, 

No, your eyes are not deceiving you, this is yet another post about all things Gingham! 
I have been LOVING this trendy print for a while, and yet again H&M gets it right with this gorgeous dress. 




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